The Things That Actually Matter

Your quarterly numbers? People forget those. But the way you walked into that room, the story they tell about you at dinner, the feeling they get when your name comes up—that lasts. Here's what shapes it.

Maria Murad Maria Murad

The Look

Colors, fonts, imagery—the visual vocabulary that speaks before you do. What does yours say? (Be honest.)

Read More
Maria Murad Maria Murad

The Voice

Your tone, your rhythm, your go-to phrases. Consistency here builds trust. Inconsistency? That builds confusion.

Read More
Maria Murad Maria Murad

The Digital You

Your LinkedIn, your website, your tweets (or lack thereof). The internet has an opinion about you, so it’s to shape it.

Read More
Maria Murad Maria Murad

When Things Go Wrong

Crises reveal character. The question isn't if you'll face one—it's whether your presence will hold up when you do.

Read More
Maria Murad Maria Murad

Taking Up Space

Being seen as a leader doesn't happen by accident. It happens by showing up, speaking up, and staying consistent.

Read More
Maria Murad Maria Murad

What You Leave Behind

Legacy isn't just for politicians and CEOs. Everyone leaves a mark. What's yours going to be?

Read More

Curious Yet?

No pressure. But if something here made you think, that's kind of the point. Let's talk.